This blog is the second part of this series. If you missed the first one, you can read it here!
In this part, I will sharing with you my top 6 recommendations on where to start with your Facebook Business Page. It’s important that you set everything up correctly and ensure that any potential new students know exactly what you do and who you are. If you’d like to know these 6 tips, keep reading…
1. Fill out your Page!
When you create your Facebook Page, I highly recommend that you update the ‘story’, this is a fairly recent feature on Facebook. This is a space for you to clearly identify who you are and what you do, let people get to know your business and more. For example, you can write a short story on the founders, if you are a studio. If you are a teacher you could explain why yoga means so much to you. You can also put in a picture too. This story appears on the ‘home’ section of your page and also on the ‘about’ section. You can see the YAP story here if you’d like to have a look.
I would also recommend updating all of the relevant details within the ‘about’ section that would be useful for your students. Such as; about, additional contact details and your mission. The more information you can complete the better, as this will give potential students a better understanding of your business/brand. It may be more difficult to fill the details out if you’re a teacher (as you don’t have specific opening and closing times) but you should try and fill it out to the best of your ability. Please be wary though, as anyone can view this information so I would suggest not using your personal home address/personal phone number.
2. Ask for Reviews/Recommendations
The reviews are a great way to gain trust from other potential students, so I would suggest asking your current students to recommend you on Facebook.
3. Scheduling Software
There are various online websites that allow you to schedule for your social media, such as HootSuite, and most of them have a free membership. You can link all of your social media profiles to the one account and schedule for all of them in the one place!
4. Something to Keep in Mind
Since you are now in control of two Facebook Accounts you will need to keep in mind which one you are commenting/liking from. Please see the images below on how to switch between your different accounts.
The same thing goes if you want to share anything to your business page. You will need to select ‘share to a page’ otherwise it will go to your personal account.
5. Answer all Messages Quickly!
Facebook issues a badge to businesses who respond to messages quickly – the ‘Very Responsive’ Badge. Yoga Alliance Professionals are proud to have been awarded this badge!
In order to get it you must have a 100% response rate on Facebook and manage to respond in under 12 minutes. This may sound impossible, however, you can set your page as away in line with your schedule, this means that your response time won’t be affected when you are away teaching classes.
This badge may encourage potential students to get in touch with you through Facebook as it proves you are reliable and will respond.
6. How do I set up my schedule on Facebook?
To do this you select the Messaging Settings (this is a menu you can find when looking at the page settings, which is a button that says ‘settings’ on your page!) and choose ‘stay responsive when you don’t have access’. From here you can type a message that will be automatically sent and choose your schedule. It’s worth mentioning that this won’t count as your response time, that would be too easy! The ‘timer’ will start from when you say your page is available and how long it takes you to reply.
There will be a Part 3 of this blog coming out soon, so watch this space! In the next part we will discuss the different options for advertising on your Business Page to Reach more students and potentially sell more tickets to your events!