Facebook For Your Yoga Business (Part 2)

This blog is the second part of this series. If you missed the first one, you can read it here!

In this part, I will sharing with you my top 6 recommendations on where to start with your Facebook Business Page. It’s important that you set everything up correctly and ensure that any potential new students know exactly what you do and who you are. If you’d like to know these 6 tips, keep reading…

Continue reading “Facebook For Your Yoga Business (Part 2)”

Facebook For Your Yoga Business (Part 1)

As I’m sure most of you will know, Facebook is a social media network that allows you to connect with friends, family and your favourite brands all in one place. You may not like Facebook for personal use (especially after the data issues earlier in the year) but there is no denying that it is a powerful tool for your business. 

Facebook was founded in 2004, its original purpose was very different to the platform we use today – Facebook was originally called ‘The Facebook’ and it was exclusively for Harvard University Students. Due to its popularity the platform became available to other Ivy League Schools, US Universities and eventually High School Students when the Network was renamed Facebook. These days, Facebook is the largest social media network, with a staggering 2.23 Billion active monthly users*. If you don’t promote your business on Facebook, you could be missing out on a huge portion of your target market.

I know that Facebook (and social media in general) can be quite intimidating but we’re here to help! To learn more about Facebook and how this platform can help you then keep on reading… Continue reading “Facebook For Your Yoga Business (Part 1)”

Instagram For Your Yoga Business (Part 2)

In last weeks blog we discussed Business Pages, hashtags and posts. If you missed the first part of this blog please click here to start from the beginning!

This week I will be talking you through links, tags, mentions, the algorithm, explore and stories! This blog will give you a good understanding of Instagram and the ways you can use it for your business. This part of the blog goes into more depth of Instagrams features, it’s not all just images! One of the biggest growing features is stories. It has been suggested that more people are watching stories than scrolling through the timelines viewing images! So if you’d like to learn more about these features, continue reading. Continue reading “Instagram For Your Yoga Business (Part 2)”

Instagram For Your Yoga Business (Part 1)

How to use instagram for your yoga business

 

Social Media can be a very useful tool to promote yourself and any workshops/classes/courses that you are running. You may not like social media for personal use, but the truth is that it can be vital to marketing yourself and finding new students. 

Instagram is extremely popular in the yoga world and there are so many users on there that will be interested in yoga. It can be difficult to know where to start and how to effectively market yourself as a yoga teacher. Especially since Instagram is heavily based on visuals, you will need to have some beautiful photos (I recommend some really good ones that are royalty-free below!) If you want to get the rundown on the key aspects to Instagram and how to use the platform as a marketing tool, keep reading. Continue reading “Instagram For Your Yoga Business (Part 1)”

Do you employ staff within your yoga business?

We are all busy preparing and making changes to the way we store our customer/student data for the upcoming changes to Data Protection legislation. If you employ staff within your yoga studio (business), then read on as the GDPR also covers the information you hold on about your employees and their rights.  Continue reading “Do you employ staff within your yoga business?”

Five things to look for in a Yoga Membership Body

Recently graduated? Overwhelmed by the number of yoga membership bodies out there?

Read Yoga Alliance Professionals’ handy guide on how to choose the best yoga membership body for you! Continue reading “Five things to look for in a Yoga Membership Body”

GDPR: What is YAP doing to protect your data?

What is Yoga Alliance Professionals doing to protect your information and prepare for Data Protection Changes (GDPR)

 

We all need to take steps to become compliant with the upcoming General Data Protection Regulation (GDPR). If you have missed our previous updates, then read them here – What is Changing? and What to do as a Yoga Teacher.

The changes take place at the end of May 2018 and effect all businesses who trade within the EU.

Yoga Alliance Professionals prioritises member trust. We know that your personal data is important to your values and operations. That is why we keep it private and safe. Continue reading “GDPR: What is YAP doing to protect your data?”

GDPR – What do you need to do as a Yoga Teacher?

Yoga teacher GDPR

I would suggest that you set some time aside over the coming weeks to review your compliance with the GDPR, conduct a review of your processes and documentation and make any necessary changes. Remember the GDPR comes into effect on 25th May 2018.

The changes and information surrounding the GDPR and the actions which we all need to take are vast. I have put together some highlights from the research which I have done, which I feel are relevant if you are a yoga teacher. Further information can be found on the ICO website. Continue reading “GDPR – What do you need to do as a Yoga Teacher?”

GDPR – What is Changing?

The first thing you need to know is that the Data Protection laws are set to change.

On 25th May 2018 the UK Government will implement the General Data Protection Regulation, aka the GDPR. This will change the way businesses deal with personal information, all businesses are obliged to comply with these changes.

The entire act is 260 pages in length and I will highlight some of the key changes which our members should be aware of below. I will be publishing a series of blogs about this over the coming weeks.

It is important to be prepared and action these changes before the GDPR comes into effect. Continue reading “GDPR – What is Changing?”

Teacher Insurance

Yoga Alliance Professionals teacher memberships include insurance to teach yoga and meditation provided you are domiciled in either the UK or Ireland. We understand that yoga teachers have many things to think about when setting up classes and we have taken care of your insurance needs. We have used our experience to develop a group master insurance policy with Balens Ltd. Our policies are run by Balens Ltd and underwritten by Zurich Insurance Plc in the UK and Catlin Insurance Company (UK) Ltd in Ireland.

Did you know, you can be held legally liable for injury or other harm and/or financial loss alleged to have been caused to your students, or other parties? Hopefully, this will never happen to you but accidents do occur, and it doesn’t matter how qualified you are! Without insurance, you could face hefty legal bills to defend yourself and will be personally liable for any compensation payouts.

Our master policy covers you in case of any claims and includes a Legal Package.

There are two aspects to our master insurance policy, Malpractice/Professional Indemnity/Public/Products Liability and the DAS Legal Package. Continue reading “Teacher Insurance”