Renew BWY, and Recreate Past Mistakes? – Written By Mat Witts

Pitched up almost overnight under the giant digital canvas of Facebook, a small group of yoga tutors are redoubling their efforts to satisfy the likes of OfQual, SkillsActive and Sport England, and rededicating themselves to the ongoing ‘bureaucratization’ of yoga tutoring.

Continue reading “Renew BWY, and Recreate Past Mistakes? – Written By Mat Witts”

YAP: June Updates

Summer is finally here! The days are longer and the sun has come out to play. It’s fair to say that June has been a very exciting month, from World Oceans Day to International Yoga Day! We feel like we say this every month, but seriously, where has the month gone?!

YAP started a new blog series (to help you negotiate social media). Two successful YAPTAs took place this month too. Our members have been busy publishing their own articles (thank you) and we’ve enjoyed reading them! Continue reading to find out more details (and a picture of our dog on his first birthday!)

Continue reading “YAP: June Updates”

Survey Results

As you may be aware, Yoga Alliance Professionals sent out a detailed survey to all of our members regarding what we can do to increase the value of your membership.

What we heard back from you was impactful. Here are some of the most interesting findings and what we’re planning to do about it. Continue reading “Survey Results”

Marketing for Yoga Teachers – Instagram (Part 2)

In last weeks blog we discussed Business Pages, hashtags and posts. If you missed the first part of this blog please click here to start from the beginning!

This week I will be talking you through links, tags, mentions, the algorithm, explore and stories! This blog will give you a good understanding of Instagram and the ways you can use it for your business. This part of the blog goes into more depth of Instagrams features, it’s not all just images! One of the biggest growing features is stories. It has been suggested that more people are watching stories than scrolling through the timelines viewing images! So if you’d like to learn more about these features, continue reading. Continue reading “Marketing for Yoga Teachers – Instagram (Part 2)”

Marketing for Yoga Teachers – Instagram (Part 1)

How to use instagram for your yoga business

 

Social Media can be a very useful tool to promote yourself and any workshops/classes/courses that you are running. You may not like social media for personal use, but the truth is that it can be vital to marketing yourself and finding new students. 

Instagram is extremely popular in the yoga world and there are so many users on there that will be interested in yoga. It can be difficult to know where to start and how to effectively market yourself as a yoga teacher. Especially since Instagram is heavily based on visuals, you will need to have some beautiful photos (I recommend some really good ones that are royalty-free below!) If you want to get the rundown on the key aspects to Instagram and how to use the platform as a marketing tool, keep reading. Continue reading “Marketing for Yoga Teachers – Instagram (Part 1)”

YAP: May Updates

 

As all of you will know, May was an important month for many of us, as the GDPR came into effect throughout the EU. This means that we’ve made some changes to our own Terms & Conditions and Privacy Policy (you can review these below). We created a handy page summarising the GDPR, which has lots of information and links. 

In addition to completing our GDPR compliance project, we have been busy working on some other projects, continue reading to find out more…

Continue reading “YAP: May Updates”

“Why Fit In, When you were Born to Stand Out?” – Dr Seuss

Yoga for Autism and ADHD

It was a warm day in London, on Harley Street and I remembered a vague recollection of knowing this was where people came for cosmetic transformation.  I found that word ‘transformation’ a little ironic today, and far removed from the cosmetic sense, since I was here to learn about how yoga can be used as a method of transforming the lives of people with autism and ADHD – or at the very least how it can help manage the symptoms of these conditions.     Continue reading ““Why Fit In, When you were Born to Stand Out?” – Dr Seuss”

YAP: April Updates

gdpr-dataprotection-yap-amrita

Yet another month has flown in and with that comes another blog to keep you in the loop of what we’ve been up to. With the new GDPR regulations approaching (on 25th May), we have been busy getting ourselves prepared and informing you, we have now published 4 blogs in total highlighting some of the changes to Data Protection Laws and also of the changes YAP are taking to ensure we are compliant. 

We have started preparing for our annual edition of AMRITA too which is also exciting! We have picked a theme, we are collecting articles and we are starting to gather adverts. Keep reading for more information on AMRITA, GDPR and more. Continue reading “YAP: April Updates”

My Experience as a Yoga Teacher Trainee

I first attended a yoga class when I was a teenager. It was not that popular at that time, especially in a small town in southern Italy where I am from. I went only to accompany my friend, who had been told yoga was a good way to defeat anxiety. It was by chance, and it was an absolute disaster. I could not stop thinking that everything we were doing was completely non-sensical and awkward. My friend and I spent the whole time looking at each other, laughing and annoying everyone else around us, until we had been asked to leave the room. It was not love at first sight! Continue reading “My Experience as a Yoga Teacher Trainee”

Do you employ staff within your yoga business?

We are all busy preparing and making changes to the way we store our customer/student data for the upcoming changes to Data Protection legislation. If you employ staff within your yoga studio (business), then read on as the GDPR also covers the information you hold on about your employees and their rights.  Continue reading “Do you employ staff within your yoga business?”